From Zero to 84 Visitors in 60 Days: Building FreeImageConvert
The honest story of building a privacy-focused image converter from scratch, complete with real numbers, wins, failures, and lessons learned.
Building FreeImageConvert: 60 Days of Growth
Two months ago, I started FreeImageConvert.site with a simple idea: make image conversion fast, private, and frustration-free.
I had been using online converters myself, and almost every time the experience was the same: upload limits, pop-up ads, watermarks, or hidden paywalls. On top of that, I kept asking myself: "Why am I uploading personal photos to some random server?"
So I built my own tool, one that runs 100% in the browser. No uploads. No tracking. No limits. Just fast, private conversions.
What I Tried in Month 2
Month 1 was about getting the basics live. Month 2 was about scaling, pushing beyond just having a website and starting to actually get traffic.
Here's what I focused on:
Content SEO
Writing practical guides (like fixing HEIC files on Windows).
Social Media
Sharing value-first posts on Reddit, Pinterest, LinkedIn.
Directories & Outreach
Submitting FreeImageConvert to places where makers, devs, and photographers hang out.
Community Engagement
Answering real questions on Reddit, SuperUser, and similar forums (always with a natural mention of the tool when relevant).
Wins This Month
I'll be real with you: the numbers aren't huge yet. But they're real, and they're growing.
For me, that's exciting. Because these aren't just random clicks, they're people who actually needed a converter and found FreeImageConvert helpful.
What I Learned
Small is okay, as long as it's real
Growth on the internet is rarely overnight. 84 visitors in a month might not sound like much, but it's 84 more than I had two months ago.
People care about privacy
The "no uploads" message resonates strongly, it sets FreeImageConvert apart from the typical converters.
Communities matter
Reddit and niche forums brought more traffic than Instagram or TikTok. Talking where people already have the problem works better than shouting into the void.
What's Next (Month 3)
Goals for Month 3:
- Launch new formats
- Keep publishing useful, practical blog posts
- Collect more user feedback (if you've tried FreeImageConvert, I'd love your thoughts)
Final Thoughts
FreeImageConvert.site is still tiny, but it's real, and it's growing. I built it to solve my own frustration, but every visitor that comes by reminds me this is a problem many people share.
If you've ever struggled with HEIC or AVIF files not opening, give it a try:
Try FreeImageConvert.siteConvert images instantly, 100% private.
Thanks for following along on this journey. Month 3 starts now.